Copywriting 

Beautiful content and copy to brief: for businesses, brands, NGOs, media agencies and consultants. Here's some recent work:

Crafted Goods

Brand - Digital Communications
Swiss bag brand Crafted Goods hired me to create a fresh suite of content for their website, including product descriptions and specs, as well as ongoing social media and blog content for its digital channels.

Richmond Football Club

Bespoke Reports and Funding Submissions
Richmond hired me as a consultant writer to produce major documents, including the Club's 2018-20 Reconciliation Action Plan, and a range of funding submissions for its community diversity and education programs. 

Jones Bags

Brand - Advertorial
I wrote this suite of advertorial for Jones Bags as part of an insert feature in the second Volume of Caddie Magazine. With a bit of creative license, I brought the essence of the brand's founder, George Jones to life through narrative to introduce the brand to an emerging Australian audience.

Fellowship for Indigenous Leadership

Bespoke Resources
The Fellowship for Indigenous Leadership hired me to draft and create a resource around respectful funding relationships and philanthropy with Aboriginal and Torres Strait Islander peoples.

All Hands Brewing House

Venue - Website Content
When All Hands Brewing House set up their new venue on Sydney's King St Wharf, they needed fresh web content and marketing copy. I helped with them both.

Eureka Skydeck 88

Tourist Attraction - Website Content
As part of its 2015 website overhaul, I contributed a full suite of copy and marketing content to Melbourne's most famous tourism icon.

Shiftfinder

App / Program - Investor Pitch Deck
Designed as a connector linking freelance hospitality workers to Australia's business owners, I helped Shiftfinder create a comprehensive and engaging pitch deck to help source their startup capital.